I agree that “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” I feel that no matter how good the film, if it wasn't marketed well, with tv advertisements and youtube trailers, I would have no idea that the films even existed.
Music is usually marketed from months before the release date, with sneak peaks and music videos and free tracks that by the time it actually comes to the release date the music has been hyped up so much that you have the urge to buy it.
Target audience is very important in the marketing of films, for example, a film directed at teenagers may have advertising on social media platforms such as facebook, twitter and youtube, witch brings the media directly to the source of audience.
Films marketed towards older people may be marketed on tv or billboards.
frozen
- shown in almost every cinema in the world.
- marketed word wide
- trailer was released on june 18th 2013 and film was released 10th November 2013
- six months between trailer and release which builds tension and anticipation for the film
- as it it marketed at young children it was advertised predominately on disney channel, direct access to children
- distributed using horizontal and vertical integration
- rated pg which means it has a wide audience that means an increase in box office profits
Kill List
- failure in distribution and marketing
-distribution companies not household names
- one company could not afford to distribute the films alone so multiple companies worked together to try to distribute he film world wide
- the film rating was 18 meaning it could not be advertised during the day in case a young child saw it
- it was distributed independently without vertical or horizontal integration so the companies had to pay for other companies to help distribute it
- rated 18 limits audience, decrease in box office profits
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